Xtremepush, a leader in AI-powered CRM and loyalty marketing, has formed a strategic technology partnership with Purple Square CX, a customer experience specialist. This collaboration aims to leverage Purple Square CX's expertise to expand Xtremepush’s advanced customer engagement platform and real-time Customer Data Platform (CDP) across Europe, including key iGaming operators.
Purple Square CX’s clients will now access Xtremepush’s innovative InfinityAI solution, which uses adaptive AI for real-time, customized marketing models, enhancing customer retention. Based in the UK, Purple Square CX focuses on customer experience advice, marketing automation, and CDPs. Integrating Xtremepush’s platform will significantly enhance their service offerings.
This partnership coincides with Xtremepush’s global expansion, including recent high-profile partnerships in Latin America, the US, the UK, and Europe. Xtremepush CEO Tommy Kearns expressed enthusiasm for the partnership, highlighting its potential to expand their customer base and deliver enhanced customer engagement solutions. Purple Square CX's Timothy Biddiscombe praised Xtremepush’s impressive solutions and anticipated a fruitful collaboration.
This alliance is set to boost both companies' capabilities, providing advanced tools and technologies to improve customer engagement and operational efficiency in the European iGaming market.
