Infront Sports & Media AG
Description
Infront: Global Sports Marketing & B2B iGaming Solutions
Infront (formerly Infront Sports & Media), headquartered in Zug, Switzerland and owned by the Dalian Wanda Group since its founding in 2002, has evolved from a prominent football-centric agency into a comprehensive 360-degree global sports marketing company. Building on its extensive expertise in sports media and rights management, Infront has strategically expanded its offerings to serve as a key B2B supplier within the rapidly growing iGaming and sports betting sectors, positioning itself as a vital resource for iGaming partnerships and enterprise marketing.
Strategic B2B iGaming & Sports Betting Offerings
Leveraging its deep understanding of the global sports landscape, Infront provides essential services and sports data solutions tailored for iGaming operators. The company manages rights for over 170 properties across 25+ sports, delivering roughly 4,100 event days annually, which forms a robust foundation for its B2B iGaming contributions.
Comprehensive Media Rights and Content for Betting
Infront specializes in negotiating and distributing exclusive media rights, which are crucial for sports betting platforms seeking engaging content. This includes access to live broadcasts, highlights, and analytical feeds, enabling iGaming operators to offer dynamic in-play betting experiences and comprehensive sports media coverage to their users.
Reliable Sports Data and Enterprise Marketing
As a supplier, Infront provides highly accurate and timely sports data solutions, essential for the integrity and functionality of betting markets. Beyond data, Infront supports its iGaming partners through enterprise marketing strategies, helping operators connect with broader sports audiences and enhance their brand visibility within the competitive iGaming ecosystem. This holistic approach helps position Infront as a central igaming solutions centre for B2B businesses.
Global Reach and Long-Term Partnerships
Infront's business model is built on long-term partnerships with federations and rights-holders. This commitment ensures a stable and high-quality supply chain for media rights and sports data, establishing trust and reliability for its B2B iGaming clients globally.
Products & Services
Sponsorship & Marketing Solutions
Infront connects brands with sports through tailored sponsorship strategies, innovative marketing activations, and integrated venue advertising solutions that maximise exposure and fan engagement.Media Rights & Production
The company manages the full value chain of sports content — from negotiating and distributing media rights to high-quality live production — ensuring global reach across multiple platforms.Digital & Fan Engagement
Infront delivers digital solutions that enhance the fan experience, including social media strategies, data-driven insights, and immersive content, driving engagement before, during, and after events.Event & Hospitality Management
Infront provides end-to-end event management, premium hospitality services, and venue operations, ensuring unforgettable experiences for partners, stakeholders, and sports audiences worldwide.
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