Isense
Description
About iSense Solutions
iSense Solutions is a modern market research and consultancy firm, headquartered in Bucharest, Romania. Founded in 2014, the agency specializes in blending deep consumer psychology with advanced technology to deliver data-driven insights. It acts as a strategic partner, looking beyond raw numbers to understand the 'why' behind consumer behavior, helping brands navigate rapidly changing markets.
With an extensive infrastructure, iSense Solutions provides a scalable research ecosystem for both global operators and local enterprises. This includes proprietary online panels across the Balkans, Europe, and the US, alongside access to over 60 million respondents in 80 countries.
Our Service Pillars
The company’s service architecture is built on three core pillars:
- Quantitative Research: Utilizing methods such as CATI, F2F, and instant online tools.
- Qualitative Exploration: Conducted through ethnographic studies and online communities.
- Cutting-Edge Innovation.
Key Differentiators
iSense Solutions distinguishes itself with specialized tools designed to uncover deeper, subconscious insights:
- The iSense Neuro Lab employs biometric tools like eye-tracking and EEG analysis to measure subconscious consumer reactions.
- The iSense OmniPanel provides robust real-time digital behavior tracking.
Industry Engagement & Strategic Insights
Beyond its research capabilities, iSense Solutions actively contributes to industry knowledge and offers strategic intelligence. This includes hosting specialized events like iVent Vibe and providing tiered 'VIP Area' benefits, which encompass macro-economic reports and strategic workshops. This comprehensive intelligence layer supports diverse sectors, from retail and financial services to iGaming and IT.
Products & Services
Market Understanding & Strategy
iSense Solutions provides comprehensive research to help brands identify new opportunities and niches. This includes studies on consumer "Usage & Attitudes," market segmentation, and potential estimation, as well as shopper and exit studies to understand behavior at the point of purchase.Brand & Communication Research
This service focuses on how a brand is perceived and how effectively it communicates. It includes brand perception studies, continuous brand and communication tracking, and advertising pre-testing to ensure marketing campaigns resonate with the target audience and drive growth.Marketing & Product Mix Optimization
The agency offers specialized testing to refine products before and after launch. This includes concept, product, and packaging testing, as well as User Experience (UX) research and pricing studies to ensure the marketing mix is optimized for customer satisfaction and lifetime value.
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