iGaming Centre
Back to Suppliers
Machine Zone

Machine Zone

Game Development
Visit Website

Social Links

LinkedInX

Description

Machine Zone (MZ) is a prominent U.S. mobile gaming studio founded in 2008 and based in Palo Alto, California. Originally known as Addmired, the company pioneered the free-to-play, massively multiplayer online (MMO) genre on mobile.

Company Overview

Machine Zone's strategy shifted from aggressive new game development to maintaining its high-grossing "legacy" franchises. 

Technology and Business Model

The company's business model centers on deep-engagement strategy games powered by its proprietary Real-Time Engagement (RTE) engine. This advanced technology enables millions of players to interact, message, and translate languages simultaneously in real-time, fostering dynamic and immersive gaming experiences.

iGaming and B2B Relevance

While Machine Zone is a significant player in the mobile gaming sector, its core focus has historically been on massively multiplayer online (MMO) strategy games rather than traditional iGaming offerings such as casino games, sports betting, or lotteries. The company does not specialize in providing B2B iGaming solutions to operators.

As a B2B supplier, Machine Zone's value proposition typically revolves around its proven expertise in large-scale mobile game development and its real-time engagement technology. 

Products & Services

  • Mobile Strategy Games (Flagships)

    Game of War: Fire Age (2013): A genre-defining MMO strategy game that allows players to build kingdoms and forge global alliances. Mobile Strike (2015): A modern military warfare strategy game, famously marketed with celebrity campaigns featuring Arnold Schwarzenegger. Final Fantasy XV: A New Empire (2017): A mobile MMO based on the iconic Square Enix franchise, focusing on empire-building and hero-based combat. Final Fantasy XV: War for Eos (2023): The next generation of their Final Fantasy partnership, featuring enhanced 3D character combat and dynamic battle modes.

  • Real-Time Engagement (RTE) Engine

    A high-scale technical infrastructure designed to handle massive data throughput. It powers everything from real-time player interactions and massive multiplayer battles to automated marketing and monetization optimization.

  • Satori (Spin-off Technology)

    Originally an internal division, Satori was a live data ecosystem platform designed to monitor and manage real-time data for "smart cities" and large-scale enterprises before being pivoted toward blockchain applications.

  • Marketing & Celebrity Campaigns

    Known for high-budget, cinematic advertising campaigns involving global icons like Kate Upton and Mariah Carey to drive massive player acquisition.

No articles, games or jobs available for this supplier.