Mr play partners
Description
mr.play Partners is the official affiliate marketing program for a leading portfolio of online casino and sportsbook entities.
Established in 2017 and headquartered in Malta, this program operates as a strategic partnership between Marketplay LTD and Aspire Global International LTD, a prominent PLC. It functions as a centralized hub, enabling affiliates to promote a diverse range of regulated iGaming brands, including its flagship, mr.play, along with popular names like Regent Play, Queenplay, Plaza Royal, Luckster, and Spin Rio.
The mr.play Partners ecosystem is built on a "partner-centric" philosophy, providing the technical and creative infrastructure necessary for traffic monetization across key regulated markets such as the UK, Ireland, Germany, and Canada. Key advantages for affiliates include:
Key Benefits for mr.play Partners
- Multi-Vertical Brand Portfolio: Affiliates gain access to over a dozen brands covering the full spectrum of online gaming, from high-limit sportsbooks and live dealer suites to extensive libraries of video slots and scratch cards. Explore our iGaming Brands.
- Flexible Commission Structures: The program utilizes the Mexos tracking platform and offers a tiered Revenue Share model (typically 25%–40%), as well as CPA (Cost Per Acquisition) and Hybrid deals. A 2%–2.5% sub-affiliate commission is also available for referring other partners.
- Data-Driven Optimization: mr.play Partners leverages internal Business Intelligence (BI) tools and AI to analyze player behavior, helping affiliates predict player lifetime value (LTV) and refine their targeting strategies for maximum impact.
- Marketing & Operational Support: The platform provides a comprehensive toolkit of high-quality marketing assets, including banners, landing pages, and localized content. This is complemented by dedicated account managers who create customized growth plans for each partner.
By focusing exclusively on strictly regulated jurisdictions and leveraging Aspire Global’s MGA and UKGC licensing, mr.play Partners provides a stable and secure environment for global affiliate marketers to scale their operations within the iGaming industry. Become a part of a reliable and high-performing iGaming affiliate program today.
Products & Services
Multi-Brand Affiliate Program
mr.play Partners is a specialized affiliate program that provides marketers with the opportunity to promote a diverse portfolio of 12 established iGaming brands. These include a mix of online casinos and sportsbooks such as mr.play (Casino & Sports), Regent Play, Queenplay, Plaza Royal, and Luckster, allowing partners to target various player demographics and global markets.Customized Commission & Payout Models
The platform offers flexible and lucrative earning structures tailored to the needs of individual affiliates. Partners can choose from Revenue Share (earning a percentage of net revenue over a player's lifetime), CPA (one-time payments for new depositing players), or Hybrid deals that combine both models. Additionally, they offer a Sub-Affiliate program where partners earn 2.5% of the revenue generated by their referrals.Marketing Assets & Educational Support
To ensure affiliate success, the program provides high-quality marketing materials, including graphics, banners, and landing pages designed for high conversion. They also feature the "mr.academy", an educational resource designed to guide partners through successful promotion strategies and help them optimize their marketing efforts within the iGaming industry.
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