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PropellerAds

PropellerAds

Marketing & Advertising
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Description

PropellerAds is a global multisource advertising platform and AdTech company, established in 2011 and headquartered in Limassol, Cyprus. It provides performance-driven marketing solutions for affiliates, agencies, and brand owners. The platform states it delivers over 14 billion ad impressions daily across 195+ countries. 

Key Features & Advertising Solutions

PropellerAds offers diverse advertising formats designed for broad reach and engagement. Advertisers can connect with unique traffic sources through its AI-powered self-service platform.

  • Ad Formats: Common formats include Push Notifications, Popunder, In-Page Push, and Interstitials, providing varied options to reach target audiences.
  • Targeting Capabilities: Advertisers can refine campaigns with specific targeting options, typically including geo-location, device type, operating system, browser, and connection type.
  • Traffic Quality & Automation: The platform emphasizes automation through AI bidding models and ensures high-quality traffic protection using advanced anti-fraud algorithms.

Business Model & Operational Trust

The company operates on a self-service model, empowering advertisers to manage campaigns independently with AI-driven optimization. This approach aims to maximize ROI through efficient ad delivery and sophisticated fraud prevention.

Products & Services

  • Diverse Ad Formats

    Push Notifications: Alert-style messages delivered directly to user devices, even when they aren't browsing. In-Page Push: Browser-based notifications that bypass OS restrictions, working on all platforms including iOS and macOS. Popunder (Onclick): Full-page ads that appear behind the main browser window for maximum visibility. Interstitials: Interactive, full-screen banners that overlay the webpage content. Survey Exit: An exclusive format targeting users who have just completed an online survey. Telegram Mini Apps Ads: A newer offering to engage users directly within the Telegram ecosystem.

  • AI-Powered Bidding Models

    CPA Goal & CPA Goal 2.0: Algorithms that automatically optimize bidding to reach a target cost-per-action. SmartCPC & SmartCPM: Real-time bidding tools that find the best price for placements to maximize clicks/impressions without manual intervention.

  • Advanced Targeting & Optimization

    Demographics & Interests: Precision targeting based on user age, gender, and specific interests (e.g., Finance, Gaming, Shopping). Rule-Based Optimization: "If/Then" automated rules to pause or adjust campaigns based on live KPIs like ROI or Spend. Direct Click: Access to a specialized "hot" traffic segment consisting of highly engaged users for faster conversions.

  • Management & Analytics Tools

    Zone Groups: A tool allowing advertisers to bundle and manage high-performing ad placements as a single unit. Traffic Estimator: A dashboard feature that helps plan budgets by showing available volumes and recommended bids for specific GEOs. Retargeting: Capabilities to build custom audiences based on previous user interactions (clicks, conversions, or visits).

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