Voluum
Description
Voluum, established in 2014 and headquartered in Krakow, Poland, is a leading high-performance technology organization specializing in advanced iGaming analytics and performance tracking. Originally developed within the Codewise ecosystem, it became part of the Team Internet Group PLC in 2020. Voluum serves as a specialized analytical infrastructure layer for the global digital advertising industry, providing the technical precision required to track, manage, and optimize large-scale marketing initiatives across over 190 countries, with a significant focus on B2B iGaming.
Voluum's Core Technology & Enterprise Solutions
Voluum's framework is built on proprietary database technology, specifically engineered for high-concurrency data orchestration. This architecture enables the processing of massive volumes of real-time data with near-zero latency, allowing for the precise measurement of visitor interactions and conversion events. A key feature is its neutral-platform philosophy, which allows it to act as a central hub, connecting hundreds of disparate advertising networks and traffic sources through a robust API-first interface. This ensures that partners maintain a unified and independent view of their operational performance.
Security, Compliance & GGR Optimization
Strategic integrity and security are foundational priorities for Voluum. The platform integrates advanced anti-fraud protocols and contemporary tracking methodologies to ensure data collection remains accurate and compliant with evolving international privacy regulations. Internally, Voluum utilizes a modular collaborative structure that allows for secure, multi-level interaction between different teams and partners. This approach provides granular control over information access while fostering the scalable workflows necessary for innovation-driven evolution in high-growth sectors, directly contributing to GGR optimization for iGaming operators. For further insights into digital advertising, explore our latest trends in digital advertising.
Connect with Voluum
Voluum stands as a trusted partner for businesses seeking robust performance tracking and iGaming analytics to enhance their marketing strategies and drive growth. Discover their comprehensive enterprise solutions and learn how Voluum can transform your operations. For more information on preventing fraud, see our guide on best practices for fraud prevention.
Visit the Official Voluum Website to learn more or request a demo.
Products & Services
Affiliate Ad Tracking & Analytics Software
Voluum is a cloud-based ad tracker designed for affiliate marketers, media buyers, and agencies. It serves as a centralized hub to monitor all advertising campaigns (organic and paid) in real-time. The platform tracks over 30 data points for every visit—including location, device, and OS—allowing users to accurately measure the ROI of their traffic across various ad formats like native, search, and social.Voluum Automizer (Campaign Automation & Optimization)
This service provides advanced automation tools that allow users to manage multiple ad platforms (such as Facebook, Google, and TikTok) directly from the Voluum dashboard. It features Traffic Distribution AI, which automatically redirects traffic to the highest-performing landing pages or offers, and a "Rule-Engine" that can automatically pause low-performing ads or adjust bids based on predefined performance criteria.Anti-Fraud Kit
A specialized security suite integrated into the platform to protect ad spend from non-human traffic. It identifies and blocks suspicious clicks and bot traffic in real-time by analyzing patterns for rapid clicks, inconsistent user behavior, and data-center IP addresses. This ensures that marketing budgets are spent on genuine users and that campaign analytics remain accurate.
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