GGR (Gross Gaming Revenue)
GGR, or Gross Gaming Revenue, is the industry-standard financial revenue metric representing the total revenue retained by a gambling operation from all player wagers within the iGaming industry. It is calculated before the deduction of significant operating costs such as taxes, salaries, marketing expenses, or other overheads. This makes GGR a gross figure and distinct from actual 'casino profits', which are only realized after these and other substantial deductions.
GGR differs from Net Gaming Revenue (NGR), which further subtracts bonuses, commissions, and specific liabilities to arrive at a more refined indicator of a casino's financial performance.
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