EL/WLA Marketing Seminar 2027
EL/WLA Marketing Seminar 2027: 20–22 January 2027 at Sofitel Barcelona Skipper, Barcelona, Spain. Organised by The European Lotteries. Dates, venue and tickets.
About EL/WLA Marketing Seminar 2027
The EL/WLA Marketing Seminar is a joint seminar of The European Lotteries (EL) and the World Lottery Association (WLA) for lottery marketing professionals, held at the Sofitel Barcelona Skipper in Barcelona. The 2027 theme is Winning Together: The Power of Partnerships.
Over two days, keynotes, lottery case studies and discussions cover customer loyalty, community building, partnerships with agencies, influencers, sports and cultural organisations, AI in player engagement and the trends likely to shape lottery marketing towards 2030. A welcome reception is held the evening before, and the seminar is conducted in English.
It is aimed at marketing, advertising, sales, product, brand, retail and digital managers and senior lottery executives. Non-members may attend subject to approval. For the third time the seminar partly coincides with ICE Barcelona.
Common questions
Everything you need to know about EL/WLA Marketing Seminar 2027.
EL/WLA Marketing Seminar 2027 takes place on 20–22 January 2027 at Sofitel Barcelona Skipper, Barcelona, Spain.
EL/WLA Marketing Seminar 2027 is organised by The European Lotteries. Their profile on iGaming Centre lists their other events. The official event website carries the programme and registration.
Tickets and registration are handled by the organiser. Use the Get Tickets link on this page. Prices and deadlines can change, so check the organiser site before booking.
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