B2B Content Specialist (Freelance)

Pronet Gaming is looking for a freelance Content Specialist to help sharpen how we communicate our value, starting with our website. This project-based contract role will work closely with our Marketing Strategist to translate deep industry and operational expertise into clear, compelling messaging that resonates with B2B decision-makers. The immediate focus is rewriting and refining website content to better articulate who we are, what we do, and why it matters.

This is a freelance contract role, so we're looking for someone who can hit the ground running.

You'll work directly with our Marketing Strategist, making collaboration, curiosity and strategic thinking just as important as strong writing skills.

• 3–5 years' experience in a content, copywriting or brand communications role.

• Proven experience writing for B2B audiences, ideally within technology, SaaS or platform-based businesses.

• Experience within iGaming or another regulated industry is a strong advantage. Familiarity with how operators think and what they need to hear is highly valuable.

• Comfortable working independently from a brief, managing your own workload and delivering high-quality output.

• A portfolio showcasing website copy, brand messaging or conversion-focused content work.

MINDSET

• Commercially curious, with a genuine interest in how messaging

drives business outcomes.

• A collaborative partner, not simply an executor, confident enough to

challenge and improve a brief when needed.

• Detail-oriented while maintaining pace and momentum within a growing brand team.

Content Development

• Translate product capabilities, operator expertise and platform value propositions into clear, compelling website copy that speaks directly to B2B decision-makers, including operators, partners and prospective clients.

• Write, edit and refine content across key website pages, including the homepage, product pages, solutions pages and supporting content.

• Ensure all content aligns with the brand strategy, voice and messaging framework.

Messaging & Positioning

• Turn complex iGaming, technology and platform concepts into concise, benefit-led messaging.

• Develop messaging that supports lead generation, sales conversations and broader commercial objectives.

• Help position Pronet Gaming clearly and competitively within the iGaming market

Collaboration

• Work closely with the Marketing Strategist, Design Team and Product Teams to ensure content aligns with the overall user experience and brand direction.

• Maintain a high editorial standard across all published content.

• Contribute to additional content projects as needed, including thought leadership, case studies, sales collateral and campaign content.