10star

The 10star brand was formed following the acquisition of Jasis in 2020. Founded in 2011, Jasis are world leaders in algorithmic sports trading, particularly for tennis. As both dominant market-makers on the exchanges and B2B suppliers to Tier 1 sportsbooks, 10star leads the field in pricing, trading, data analytics and risk management services. We have supplied tennis prices to Pinnacle since 2016. 10star comes from a trading background, unlike other B2B providers who come from a position of odds aggregation and supplying generic sports pricing as content. Whereas other suppliers have no experience of managing exposure on their own book, our pricing and risk management algorithms have a long, successful track record of being traded in the hardest markets, to the lowest margins and to the biggest size – backed with a “winners welcome” policy. 10star supplies highly automated, data-driven machine learning algorithms, either as a fully integrated service or through a suite of SaaS analytic tools. Augmenting our objective solutions with our expert trader oversight ensures our partners benefit from bespoke pricing to generate industry-leading returns on turnover.