Betfred

Betfred is a leading betting and gaming company with more than 50 years of experience in the industry. Operating over 1,300 retail betting shops and employing thousands of staff, the company provides sports betting, gaming, and online gambling services across multiple international markets.

Since entering the US sports betting sector in 2019, Betfred has expanded its global presence, including operations in South Africa and a majority stake in online betting operator Lottostar. The company focuses on innovation, customer experience, and responsible gambling while also supporting community initiatives through its charitable programs.