Better Collective

Better Collective is a digital sports media group founded in Denmark in 2004 and headquartered in Copenhagen. The company operates a global house of brands across sports media, sports betting media, esports, and gaming communities, including brands such as HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds. Better Collective creates sports news, videos, podcasts, expert insights, tips, and community-driven content that reaches hundreds of millions of monthly visits worldwide. Listed on Nasdaq Stockholm and Copenhagen, the group focuses on building engaged sports audiences and connecting fans with digital sports entertainment across global markets.