Spotlight Sports Group

Spotlight Sports Group is a global media and technology company with a clear purpose: to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by its mission to create experiences that fans love, the company combines more than 40 years of Racing Post heritage with bold innovation to deliver the next generation of content, data, and digital products.

It operates at the intersection of consumer media and B2B solutions. Its award-winning brands, including Racing Post, Pickswise, myracing, and Free Super Tips, connect millions of fans with trusted insight, analysis, and entertainment. Alongside this, its market-leading B2B products power some of the world’s biggest operators, affiliates, and media groups. From the Superfeed content engine and Halo live streaming to Spotlight iQ’s AI-driven insights and digital and print betting shop displays, the company helps partners engage audiences, increase retention, and drive sustainable growth.

Retail remains a cornerstone of its success, with Racing Post newspapers and digital shop displays proven to enhance performance in thousands of betting shops worldwide. At the same time, it continues to invest heavily in innovation, including AI-powered content, multilingual translation, and fully integrated digital platforms. Its international marketing agency, ICS-digital and ICS-translate, further extends its reach, delivering localized content and campaigns across more than 80 languages.

With over 400 employees worldwide, Spotlight Sports Group is trusted by leading names in betting, racing, and sports media. By combining heritage, technology, and expertise, it is powering growth and engagement across global racing and sports betting for today and the future.