UltraPlay

UltraPlay: Premier iGaming Software & Esports Betting Solutions UltraPlay, established in 2010 and based in Sofia, is a leading B2B iGaming software provider. Specializing in high-performance betting solutions, UltraPlay pioneered the esports and cryptocurrency gambling sectors. As part of the ODDS Group , the company offers robust platforms designed for modern iGaming operators. Company Overview Founded in 2010, UltraPlay has become a key player in the iGaming software landscape. The Sofia-based provider is now a vital component of the ODDS Group, alongside ODDS.gg and NFTpay.GG. Their focus remains on delivering specialized, high-performance betting solutions globally. Key Solutions & Platform Capabilities UltraPlay provides comprehensive, modular, and turn-key platforms for online operators. These solutions are recognized for their stability and extensive market coverage, including over 34 competitive esports games and more than 70,000 live events monthly. The platform supports an omnichannel platform approach, ensuring seamless user experiences across various touchpoints. Operators benefit from full control over their brand identity through a "Total Ownership" business model, leveraging UltraPlay’s pre-certified technical stack. Explicit API integration capabilities enable custom development and seamless connection with existing systems, ideal for enterprise gaming solutions. Technology & Innovation The firm integrates advanced data analytics and blockchain technology to help operators target younger demographics like Millennials and Gen Z with innovative crypto solutions . Their operational strategy prioritizes a "cloud-first" approach, utilizing IONOS Cloud to guarantee high availability and sub-second latency for live betting across global markets. This robust infrastructure is essential for reliable iGaming software .