Loading article...
IGB Live 2025 took place in London, attracting thousands of professionals from across the global iGaming industry. As one of the year’s most important iGaming events, it served as a central hub for operators, affiliates, suppliers, service providers, and media to connect, share insights, and explore the latest innovations shaping the industry.
Special thanks to Rosie Brewster from IGB Executive for the seamless organisation, and to Leo Judkins from iGaming Mastermind for the engaging conversations and industry perspectives throughout the week.
This year’s event showcased a strong mix of exhibitors and speakers, with a clear emphasis on responsible gaming, affiliate marketing evolution, and emerging technologies. A key theme was the increasing integration of artificial intelligence (AI) in iGaming — particularly in areas such as CRM automation, content personalization, fraud detection, and player segmentation. It's evident that AI is moving from concept to real-world application across various layers of the business.
The expo floor featured a strong mix of established brands and new entrants, offering a diverse look at the current iGaming landscape. Speaker sessions covered a broad range of topics, including regulatory changes in European markets, next-gen affiliate strategies, and innovations in player engagement and retention.
Beyond the content, IGB Live 2025 delivered excellent networking opportunities, with dedicated meet-up zones, scheduled business sessions, and informal evening socials that helped build and strengthen partnerships.
In summary, IGB Live 2025 in London delivered value across the board — from education and market insight to hands-on innovation and real business opportunities. It continues to be a must-attend event for anyone involved in the growth and development of the online gaming and betting industry.