Silkpay
Description
About Silkpay
Silkpay is a fintech company headquartered in Paris, France, specializing in omnichannel payment solutions. Founded in 2016 by Annie Guo, Silkpay connects European merchants with the global digital economy, focusing specifically on the Asian market. Its primary mission is to provide a seamless and secure payment experience, allowing merchants to accept over 30 global payment methods, including Alipay, WeChat Pay, and UnionPay.
Omnichannel Payment Solutions
Silkpay’s solutions are built for multi-channel versatility, supporting both physical stores and e-commerce platforms. Offerings include POS terminal integration, specialized mobile apps that turn smartphones into payment terminals, and plugins for platforms like PrestaShop and WooCommerce. By providing a single back-office for all transactions, Silkpay enables businesses to manage complex payment streams through a unified interface.
Strategic Focus & Recognition
Strategically, Silkpay focuses on conversion optimization and market expansion, particularly within the luxury and retail sectors. Their philosophy emphasizes “simplicity, security, and diversity,” reflecting a commitment to a cashless society and sustainable growth. As a winner of the LVMH Innovation Award and a principal member of the Mastercard network, Silkpay serves as a vital infrastructure provider for merchants looking to scale their international reach.
Products & Services
Omnichannel Payment Solutions
Silkpay helps merchants accept 30+ payment methods, including Visa, Mastercard, and American Express, as well as major e-wallets like Alipay+ (covering 16+ Asian wallets), WeChat Pay, and UnionPay. Their online solutions integrate via API or plugins (WooCommerce, PrestaShop), while in-store options include high-performance POS terminals, SoftPOS (turning smartphones into terminals), and Static QR codes.Digital Marketing & Chinese Market Entry
Beyond payments, Silkpay offers specialized marketing services to help Western brands attract Chinese consumers. They assist in opening and managing accounts on platforms like WeChat, Weibo, Little Red Book, and Dianping. Their services include social media strategy, influencer (KOL) partnerships, and geotargeted advertising to drive foot traffic and online sales from the Chinese market.Financial Tools & Card Issuing
Silkpay provides a suite of financial management tools, including a centralized merchant dashboard for real-time transaction tracking and autonomous refunds. They also offer Virtual Visa and Mastercard Prepaid Cards for both businesses and individuals, enabling secure global spending and flexible fund management without the need for traditional physical cards.
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