Stanleybet
Description
Stanleybet Group is a major European gaming operator, founded in 1958 and headquartered in Liverpool, UK.
With over 60 years of experience, the group operates more than 2,000 retail points and manages over 3,000 employees. Stanleybet maintains a significant retail footprint across Italy, Malta, and Belgium, complemented by a growing B2B software arm.
Innovation Strategy
Stanleybet's 2026 strategy emphasizes "Math-Driven Innovation." This approach leverages their technical division, Magellan Robotech, to apply principles from Physics and Artificial Intelligence (AI) directly to the entertainment sector, driving advancements in gaming technology and user experience.
B2B Software Solutions
Through its technical division, Magellan Robotech, Stanleybet's B2B software arm focuses on delivering advanced solutions designed for partners in the gaming industry.
Products & Services
Retail Sports Betting
A network of 2,000+ shops and "corners" across Europe, offering a traditional British bookmaking experience with modern digital terminal support.Magellan Robotech (B2B Division)
The group's tech hub that develops bespoke software, including 3D virtual games, betting platforms, and gaming systems for external operators.Virtual Sports Solutions
High-fidelity 3D virtual games (football, racing, etc.) powered by advanced streaming technology through partnerships with firms like Net4Media.Betting Risk Management
Technical B2B services providing automated odd-setting, market monitoring, and liability management for sportsbooks.
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