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The personal touch is important. AI can be used to determine what the problem is, but human resources are needed to solve problems,” Lielbardis emphasised. His perspective reflects a growing consensus that while AI offers unparalleled efficiency, it is human insight that brings solutions to life.
With over 12 years of experience in B2B and B2C sales and eight years specialising in the iGaming sector, Lielbardis stressed the importance of human connections in building sustainable businesses.
Martins Lielbardis, founder of iGaming Centre, was featured prominently in issue 32 of SiGMA Magazine, which debuted at SiGMA BiS South America 2025 in São Paulo. The feature article explores how Lielbardis is contributing to the shape of conversation around artificial intelligence in iGaming, focusing on the balance between technological advancement and the irreplaceable value of human insight, a topic brought to life through his collaboration with SiGMA Magazine.
Full article: https://sigma.world/news/martins-lielbardis-on-ais-role-in-igaming/