Revenue Share (RevShare)

Revenue Share (RevShare) is an affiliate commission model where an affiliate earns a percentage of the net revenue generated by players they refer to an online casino or gambling platform.

How Revenue Share Works

Unlike a one-time Cost Per Acquisition (CPA) fee, RevShare creates a long-term partnership where the casino affiliate's success is directly tied to the casino's ongoing profitability from referred players. Affiliates typically earn a cut ranging from 25% to 45% of the Net Gaming Revenue (NGR) generated by these players.

Process Overview

1. Player Signs Up: A player registers with the casino via the affiliate's unique tracking link.
2. Player Generates Revenue: The referred player deposits and plays, generating revenue for the casino (e.g., losing $1,000).
3. Affiliate Earns Commission: Based on the agreed RevShare percentage (e.g., 40%), the casino affiliate earns their share ($400 from a $1,000 loss).

Understanding Negative Carryover

This is a critical clause in many RevShare affiliate deals. If a player referred by an affiliate has significant winnings (e.g., $50,000), the affiliate's account balance can go into the negative. Under a negative carryover clause, the affiliate will not earn further commissions until that negative balance is cleared by future player losses.

Conversely, 'no negative carryover' deals are highly sought after by casino affiliates, as they reset the affiliate's balance to zero at the start of each new payment period, regardless of previous player winnings. This prevents large losses from impacting future earnings.