White Label
terminology
## Casino in a Box
Starting a casino from scratch takes years. A **White Label** provider (like SoftSwiss or ProgressPlay) provides the infrastructure.
### What is Included?
* **The License:** The operator operates under the provider's sub-license (Curacao, MGA).
* **Payment Processing:** Everything is pre-integrated.
* **Game Library:** Instant access to aggregators.
### The Trade-off
The operator gets to market fast (weeks), but they pay higher fees and have less control over the backend logic compared to building a proprietary platform.
Related Terms
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The cultural phenomenon where personalities broadcast their slots and table gameplay to thousands of live viewers.
- Hit Frequency
A percentage indicating how often a game generates a winning outcome on a spin, regardless of the prize size.
- Revenue Share (RevShare)
An affiliate commission model where the webmaster earns a percentage of the players' net losses for the lifetime of the account.
- NGR (Net Gaming Revenue)
The actual profit figure for an operator, calculated by subtracting bonuses, taxes, and commissions from the GGR.
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